‘THE FAMILY MEMBERSHIP NEWSLETTER’ QUARTERLY…#01
‘THE FAMILY MEMBERSHIP NEWSLETTER’ LAUNCH
A WORD FROM THE ARTIST: STEVE LUCERO
As we welcome a new year of prosperity and growth, in the same breath: I welcome you all to the The Family Membership Newsletter!
My intent of this memoir is to keep attention to my base amid a demand that has, in the last few years, reached unprecedented; personal heights. I am truly grateful for your ongoing support and have changed the structure and process of how this website/branch operates in order to serve you all; in a more streamline manner. All inquiries will be accepted online and handled by our bookkeepers, as I plan to stay on the field this year—as much as possible. We’ve also assigned an in-house editor for all post processing service.
It’s been nearly a decade for some of you, to which I’ve had the pure pleasure and honor to be your personal family journalist. I will be keeping Family Memberships limited this year, to gently approach this growth with proper time & attention to all of you. I would love to maintain prominent, encouraging waves of opportunity for you to revel in these times & moments—which I can provide. The Family Membership will close as soon as its limit has been met.
These quarterly/seasonal newsletters will have 2 agendas:
1. Keeping members updated on website services and how to always have access to your photo archives.
2. Seasonal discounts to seamlessly inspire booking your moments to be immortalized. To trigger this effect, a limited number of discounted sale vouchers will be available (in the {Members} section of the website) for 2 weeks, after every quarterly newsletter is sent out.
For all of the newer families to which I’ve not had the opportunity to meet in depth, if you would allow me an extended moment (3 minute read) to provide you with a gimps of my journey to this very point in time…continue reading at the bottom of this page!
OTHERWISE—click HERE or on the ‘LAUNCH SALE’ image below and review the LIMITED SALE VOUCHERS we have immediately available. Voucher sales will expire 2 weeks from today and must be redeemed by the end of 2024!
“My favorite thing to do is use your services as gifts to my friends & family.”
I plan to serve a large portion of my time this year to you—the great families of Los Angeles. I wanted to create more opportunities to serve you all and that time is here. Let’s cheers to life’s memories that will enrich our hearts, forever…
-SL
A WORD WITH THE ARTIST // bio
STEVE LUCERO
“LUCERO” in Spanish, translates to “light” or “bright star”. My ancestry sprouts from a lineage of artists & explorers. I was born & raised in Los Angeles and learned my first forms of film photography at the age of 10, from my dear mother. I recall my initial encounter with the ethereal, marveling at the mesmerizing process of capturing and framing light within the confines of a dark box. Since then, I have followed a divine path as a disciplined artist; now spanning 21 years as a professional photographer among a spectrum of industries.
My very first jobs began around 2003, shooting Hollywood nightclubs to local publications & artists around Los Angeles. By 2011, I was working in my very own photography studio in Lincoln Heights. In 2014, I founded my second studio, next door, called The Artery: A boutique production studio founded as a photographer collective. It was an incubator in assisting the development of artists & showcasing their work in the production studio’s gallery space. The Artery has had the opportunity to be a foundation of support for a range of LA based artists, all while hosting a gamut of local artist communities for movie screenings, poetry nights, book signings & artist’s very first solo exhibitions. The studio now acts as the base of operations for processing all of my own digital photography and media; in addition to art productions and artist advocacy.
From 2015 to 2018 I was the onset Unit Photographer on the Emmy Award winning Hallmark Channel TV show, “Home & Family” recorded on the Universal Studios Hollywood back lots. The show was based on cutting-edge, speed production. This high-paced show demanded a fine-tuned skill set requiring the capture, and delivery of nearly one thousand images daily. Working alongside Hollywood luminaries such as Henry Winkler, Dana Carvey, Jane Seymour—maintaining such a standard of quality was quite a personal accomplishment at the time; befitting the show’s acclaim.
Billy Farrel (Left) and myself.
Far from my humble beginnings in nightlife–I maintained my presence atop Hollywood’s rooftop events. It was then, in 2016, that my journey reached a new high as I was scouted by the esteemed event photographer, Mr. Billy Farrel. I’d been appointed exclusively to cover Hollywood’s most elite & private events for one of the largest global image syndications in the world: Billy Farrel Agency (BFA.com). Producing alluring images, night after night, of such notable celebrities including the Kardashians, Cher, Joaquin Pheonix, Sharon Stone, etc. and delivering worldwide syndication by 8am for next-day publication. Once again, a personal feat; while the work had hit worldwide distribution along with the attention, by a slew of companies…(such as: Chanel, Ferragamo, Sotheby’s, Vanity Vair, Bulgari, etc.). World-class luxury enterprises, across the board, have exclusively bestowed my work and ability to capture invaluable moments that precisely represent their semblance of stature; in time.
Beyond the brilliance of Hollywood, I also contribute my skills toward the preservation of Los Angeles’ historic architecture & an assortment of local sub-cultures. Engaging in journalism assignments for conservancy groups, I advocate for the protection of LA’s architectural treasures. In addition, I currently serve as an elected official of the Lincoln Heights Neighborhood Council, where I champion community and environmental awareness. It is reaffirming for me, and my commitment to the city that has shaped my artistic vision.
Thank you for this opportunity to introduce myself. My general tact in service keeps me mostly as a quiet shadow among such delicate moments to which I speak to most; with my camera. I consider my craft an art, in the specific mixture I choose to splash light; in dynamic environments—while complimenting the subjects. I’m prepared at all moments and you can rest assured it will be in the most pristine light possible. Therefore, I am genuinely honored to maintain my presence and skills among the prestige of latter-day Los Angeles. Enthralled by the opportunities to come; here is to manifesting the most cherishing moments we can experience, as divine beings; for you and your dynasty.
Sincerely,
